BetConstruct AI is adapting game requirements and building regional teams as part of its African localisation strategy, according to chief operating officer Ondela Vundisa.
In a Focus Gaming News interview published on 16 October, Vundisa described an approach combining local-language content, lower memory requirements and offices serving different parts of the continent.
Lower Memory Requirements Address Access on Basic Phones
Vundisa said the company had adapted game themes and reduced memory requirements so people using basic phones could access its games. She described the aim as providing “for the African player, not just a general player”.
That distinction combines technical accessibility with language and presentation. A translated game must work on the devices through which its intended audience can encounter it; changing its theme alone does not address this constraint.
Johannesburg, Nairobi and Lagos Anchor Regional Presence
Vundisa identified Johannesburg as a hub serving African partners, with Nairobi covering East Africa and Lagos covering West Africa. She also mentioned local recruitment and building relationships with regulators, which are highly important in a continent with “54 countries, 54 different players and 54 different regulations”.
According to her account, BetConstruct’s strategy involves adapting content and employing locals in the regions it serves.
Local-Language Education Supports Table-Game Expansion
She highlighted that crash and instant games are fan favourites, especially among people looking to make a quick buck while in transit.
Vundisa also described an educational campaign introducing players to table games in local languages. This adds an explanation layer to their product strategy, rather than assuming that making a game available makes its rules familiar.
For operator and provider teams, the major distinction is between three separate localisation tasks: making content accessible, making it understandable and supporting it locally.
This discussion took place at SBC Summit Lisbon.
iGW Market Relevance: Localisation Goes Beyond Translation in Africa
In our view, reducing memory requirements addresses a more fundamental localisation barrier than changing game artwork: whether the intended player can access the product at all.
Local-language explanations tackle the next barrier, which is understanding the games. Operators evaluating providers must treat device accessibility and product comprehension as separate requirements.
Source: Focus Gaming News interview with Ondela Vundisa
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