Honoré Gaming has partnered with TheAffiliatePlatform (TAP), adding affiliate management software to its platform and connecting affiliate-acquired players with the loyalty journeys its operators already use.
The agreement covers Honoré’s operator network in French-speaking Africa and Latin America, according to the partnership release. Operators will be able to manage affiliate programmes within their existing setup, supported by Honoré’s in-house Marketing & Affiliation team.
This brings the commercial terms of acquisition, campaign reporting and the connection to customer relationship management into the same operating arrangement.
Commission Rules Sit Alongside Campaign Tracking
The release identifies cost-per-acquisition, revenue-share and hybrid deals among the available structures. Qualification conditions can determine which referred players count towards commission, while reporting separates activity by affiliate and campaign.
Honoré’s chief product officer Valentin Raigue said the arrangement combines affiliate technology with CRM integration and dedicated support. His stated objective is to reduce operators’ workload and improve the value of acquisition; the release does not provide measured results from this integration.
On its company page, Honoré also confirms that TAP is being integrated across its platform. It describes TAP as a sister product to Smartico.ai and says referred players enter loyalty journeys already running for its operators.
The Data Feed Determines Reporting Freshness
TAP’s official product documentation sets out how those reporting capabilities work. Operators can supply data through APIs or scheduled CSV uploads, with incoming transfers recorded in the back office.
The distinction matters for anyone reviewing campaign performance: TAP says it processes information when received. A daily feed therefore produces daily updates, even where the platform’s processing is described as real time. Reporting speed depends on the operator’s chosen connection and upload schedule.
Its wider product offering includes configurable deal structures, affiliate roles, tracked links and multilingual registration pages. These are documented TAP capabilities, not confirmation that every option has been activated for every Honoré operator.
Payout Administration Is Part of the Wider Product
TAP also describes manual and automated payout options, payment-provider connections and approval controls. Its invoice workflow allows affiliates to attach documents to payout requests for the operator’s team to review.
Together, those features place campaign attribution and payment administration within the affiliate-management workflow. Commercial configuration and the incoming data still determine what an operator can see and approve.
iGW Market Relevance Opinion
For operator affiliate teams, the important connection is between the agreed deal, the qualifying player event and the data feeding the commission report.
A platform integration can bring those tasks together; checking the actual configuration is what makes the report usable for a specific campaign.
Source: Official company announcement, Partnership release by G3
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