The African Responsible Gaming Network (ARGN) has launched its November 2026 Safer Gaming Month campaign, bringing together partners across 11 African countries under the theme “It Starts with YOU.” The programme centres on advertising, player education, local interventions and stronger player-protection standards.
Operators, regulators, policymakers, civil society organisations and communities are among the groups invited to participate. ARGN is asking them to share educational materials, contribute to public conversations and help people experiencing gambling-related difficulties find support.
The network’s launch statement, published by iGaming AFRIKA, presents the campaign as a shared responsibility rather than an initiative confined to operators or regulators. Families, community organisations and the media also form part of its intended participation.
Advertising and player education open the programme
The first week, Advertising Influence, examines how gambling promotions, sponsorships and marketing shape perceptions and participation. Its priorities include exposure among young and vulnerable audiences and the standards applied to responsible advertising.
Week two, Player Education, covers gambling risks, warning signs of harmful behaviour and available support. Participants will be encouraged to understand their gambling risk through the Problem Gambling Severity Index (PGSI) self-assessment.
These themes connect public-facing messages with the information people need when deciding whether to participate or seek help. ARGN also identifies early intervention and access to treatment and support as components of player protection, alongside education and regulation.
Local initiatives and industry standards follow
The third week, Africa in Action, will highlight initiatives, partnerships and practical interventions across participating countries. Organisations and advocates are invited to share experiences and local challenges, giving the campaign a country-level dimension.
The final week, Raising the Standard, focuses on industry standards, regulatory collaboration, player-protection frameworks and institutional accountability. Its intended participants include regulators, operators, policymakers and responsible gaming organisations.
Preventing underage gambling runs through the programme. The launch identifies awareness, age verification and responsible industry practices as areas of attention. The network also calls for sustained work beyond awareness activity, including education, effective regulation and accessible support.
Campaign materials will support participation
ARGN says it will provide materials for organisations, professionals and community groups to use throughout November. The invitation includes sharing educational messages and encouraging public discussion about gambling-related harm and safer choices.
The announcement establishes the campaign’s programme and intended reach; it does not present completed country-level interventions or measured harm-reduction results.
iGW Market Relevance Opinion
For operators joining the campaign, the major contribution is a clear explanation of safeguards and support that people can actually access in their market.
Awareness messages should connect to working local help routes, with responsibility for maintaining those details assigned beyond November.
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