QTech has added ELA Games to its aggregation platform, giving the studio another distribution route to operators in emerging markets, including Africa. The agreement broadens QTech’s slot offering with ELA’s narrative-led titles and progression features.
The addition forms part of ELA’s expansion through B2B distribution networks. It follows a separate agreement with EveryMatrix, providing the studio with access to another group of operator customers through aggregation rather than relying solely on individual operator integrations.
ELA’s Slots Extend QTech’s Content Selection
QTech names King and Flame, Piggy Brew Bonanza and Royal Coins among the featured games. It also highlights ELA’s Cashpot and Winpot mechanics and a portfolio spanning different volatility profiles.
The supplier says the agreement supports expansion across Africa, Asia, Eastern Europe and Latin America. It does not identify individual African operators or provide a country-by-country launch schedule.
Yaroslav Soloshenko, Head of Business Development at ELA Games, said: “Partnering with QTech gets our games in front of new audiences.”
QTech CEO Philip Doftvik linked the addition to the studio’s game-development experience and the combination of its content with local knowledge and data. His comments set out the companies’ expectations for the distribution relationship.
Aggregation Adds Another Route to Operator Customers
ELA’s separate EveryMatrix agreement brings its slot library into that company’s casino-content network. ELA describes that partnership as part of its strategy to distribute its games globally through B2B technology platforms.
EveryMatrix connects its operator partners to content through a single integration. ELA’s addition expands that library with story-focused releases and adaptations of established slot formats, according to the studio.
For ELA, the two agreements extend the routes through which operators can access its games. For operators, the relevant route will depend on their existing platform relationships and the content available under each arrangement. Neither agreement establishes that every title is available in every market.
iGW Market Relevance
For African operators using QTech, ELA adds another catalogue to assess through an existing distribution route.
The main selection decision remains title-specific: audience fit, operating requirements and the information needed to explain each game. Wider distribution alone cannot establish local demand or relevance.
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