iGW Journal

Stories, signals and market context

Locally grounded reporting and analysis for people working across African iGaming markets.

A softly lit African city workspace with a connected map of the continent.

Latest writing in iGW Journal

iGaming Localisation in Africa: Five Market-Fit Questions

What does iGaming localisation in Africa require beyond translation? Use five AMR questions to assess products, platforms, campaigns, partnerships and activations.

October 8, 2026 By Dr. Kolade Abisoye 5 min read

Nigeria iGaming Market 2026: 10 Questions To Ask Before Expanding Your iGaming Business

Planning an iGaming expansion into Nigeria? Use these 10 questions to assess regulation, product fit, payments, partnerships and measurement before committing.

October 5, 2026 By Dr. Kolade Abisoye 6 min read

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FrameworkAfrican Market RelevanceA locally grounded way to examine the relevance behind a decision. ResearchReports and market intelligenceGo deeper into the evidence, limits and implications behind a market question.